Search engines are always changing their algorithms and our SEO analysts are dedicated towards remaining up-to-date on the latest search trends and cutting edge technical implementations. In addition to complying with Google’s best practices, our highly qualified SEO Specialists are able to perform a number of advanced SEO techniques to elevate your SEO strategy to the next level.
Our Technical SEO’s execute on critical advanced SEO components such as Information Architecture, Multi-language and geographical targeting, Sitemaps, Canonicalisation, Structured Data Mark-up, Voice Search Optimisation, Accelerated Mobile Pages (AMP), page speed optimisation, mobile usability and technical coverage error handling. Our SEO Migration specialists are also experienced in managing complex global enterprise-level website migrations with the highest level of success and minimal disruption to your SEO performance.
The SEO Audit process includes a deep website crawl to extract key data that will be analysed, interpreted and documented in a report outlining any critical issues that might prevent the website from achieving optimal rankings and user engagement. The website audit includes a comprehensive assessment, whereby our SEO testers use various website crawler software and SEO audit tools in conjunction with Search Console – such as Deep Crawl; Screaming Frog; and WebCEO – to conduct in-depth SEO tests including any potential Google coverage, crawl or index issues; on-page HTML & Content analysis; website speed tests; mobile-friendly compliance reviews; keyword analysis; backlink profile checks; robots instructions assessments; sitemap tests; as well as duplicate content and canonicalization checks. During the technical audit we uncover any issues preventing key pages from being indexed and ranked on Google.
Using a variety of data extraction tools, we build up a comprehensive list of backlink data in order to prepare a complete backlink profile of the website. We conduct a detailed link profile and domain authority analysis for the website and its key landing pages with insights on the quality and health of the anchor text profile. We identify areas where the website fails to meet Google best practices in respect to poor, thin or duplicate content, over-optimisation, toxic links or other spam tactics; and search for any direct web-spam violations, potentially hazardous tactics or possible negative SEO targeting by competitors.
Upon completion of the site audit, we provide actionable insights and recommendations that will form the foundation of your SEO Strategy to ensure long-term and sustainable organic search performance success.
Unlike most SEO Agencies, our intention is not to hook you into long-term outsourced SEO agreements. We believe that by empowering companies with in-house Search Engine Optimization skills to execute the foundational components of your SEO Strategy internally, our SEO Specialists can focus their expertise on the more advanced technical SEO techniques to elevate your SEO performance to achieve even more search engine dominance.
If you see value in owning your SEO assets and resources in-house and would like to learn how to do SEO yourself, then BlueMagnet is the ideal SEO Partner for you. We’ll work with you to formulate a competitive SEO strategy, and then coach you through a guided step-by-step process to becoming a skilled in-house SEO practitioner to ensure that you are able to execute your SEO Strategy internally according to best practice guidelines.
If you already have an in-house SEO team then we would be happy to consult with your developers; content marketers or copywriters to ensure that you achieve the best possible SEO results.
We don’t just practice what we preach but also practice while we teach. We are the United Kingdom’s first SEO Training Company offering an independent, hands-on SEO Professional Certification programme, having trained over 300 SEO’s from more than 50 of the United Kingdom’s Top SEO Agencies. We have been training SEO for as long as Google has been in existence.
Our courses are structured to take anyone interested in becoming an SEO Professional through the fundamentals and basics of how Search Engines Work; understanding the various Google updates and how to distinguish between SEO Spam and white-hat SEO techniques; and then gradually ramp up the contents of the course to cover on-site SEO; Content Marketing; Outreach; Link Building and of course the critical foundational technical SEO requirements.
The SEO Certification course is attended by Web developers, Copywriter, Social Media Marketers, Search Marketers, Digital Marketing Managers, as well as Business Leaders and Entrepreneurs. The course is hands-on and offers practical techniques and tools to not only carry out your own SEO audits; but also to continue to manage, monitor and measure your SEO Strategy success on your own.