Professional User Journey UX Optimisation Services

Turn website traffic into Leads by optimising the user Journey

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Our Unique Approach to Ensuring Your UX Strategy’s Success

At BlueMagnet we take a unique approach towards understanding your usability requirements when crafting a user experience strategy that not only meets your customer’s expectations, but that also delivers on your company’s strategic and marketing objectives. Our comprehensive user research, website conversion audit, UI/UX testing and UX optimisation methodology has been designed to form the foundation for your website strategy, by ensuring that we are able to eliminating friction points throughout the entire UX design process and optimise the customer to achieve your conversion goals as quickly as possible.


We establish the core objectives and explore any challenges that might hinder your Website’s ability to achieve its objectives.

We work with you to create a holistic, cohesive experience that not only meets today’s multi-channel needs but also aligns to your business goals.


We conduct extensive user research and user journey analysis to understand the best opportunities for your website.

We gather valuable insights for the design and optimisation of your website’s user experience to drive higher conversions and ROI.


During the website UX audit we perform in-depth usability testing and gain insights to improve your website conversions.

A comprehensive website audit includes both an SEO Audit as well as user experience design testing to ensure that your site meets best practice.


An effective Website Strategy is your the roadmap from executive intent to an outstanding customer experience.

We provide actionable insights that can be implemented immediately into your user interface and information architecture to improve user experience.

The best web design companies know that it is far more time and cost effective to identify potential friction points in the user journey in advance rather than having to re-design the website at a later stage. It is an essential part of the front end design process to appoint experienced UX Analysts who have a firm grasp of both SEO as well best-practice UX design principles, to meet not only Google’s rigorous website speed and mobile-friendly tests, but that also creates an engaging user centered design experience which is optimised to achieve your business objectives.

Our UI/UX Website Optimisation Expertise

Not all website design companies are experienced in web user interface design. It requires extensive user experience specialists who are certified in user-centered website design principles to create a website that is wholly in line with user’s expectations.

BlueMagnet’s Usability Analysts and User Experience (UX) Experts are HFI certified (HFI) usability professionals who are trained in web usability analysis, user experience and performance testing and general website usability testing. BlueMagnet (headquartered in United Kingdom, the United Kingdom) brings over 12years’ experience in user experience design and website optimisation. Coupled with our extensive SEO knowledge and certifications from the world’s leading user-centered web design firm, we have no doubt that we can bring top-level skills to assist you in achieving your website strategy’s objectives.

BlueMagnet’s Certified Usability Analysts are certified (HFI) to conduct UX usability testing and evaluations to analyse, identify and prioritize usability problems using remote and live performance tests to define your user-centric web design strategy.

Heuristic Evaluation
Our UX Specialists conduct expert reviews measured against a set of usability heuristics (general user interface design principles) to identify and prioritise usability problems and friction points. During the expert UX review, our analysts use their experience and knowledge to evaluate the UX of your website in context in the context of the business objectives, user’s goals and overall user experience.

Wireframe UX / AB Testing
User preference tests and user acceptance testing is carried out using a number of UI and UX design tools, online surveys and remote testing techniques specifically designed for UX testing on websites or on low and high fidelity wireframes earlier on in the user interface design process. We use A/B testing, eye tracking and/or click map, heatmap and scroll map data as well as analytics insights as part of our to gather web us analysis to enhance the user’s journey through scientific user-centered analysis and user-centric design.

Live User Performance Tests
We use focus groups, interviews and advanced tools and testing techniques as part of live lab performance testing to monitor how users engage with your website and identify obstacles preventing users from completing a task, providing you with documentation and wireframes designed to increase online conversions.

We analyse your website’s conversion funnels to identify where the drop-off’s are in the conversion process by where users abandon a process on your website such as checking out, signing up or completing a lead enquiry form. We run in-depth analysis on all your web forms in order to identify which fields on your forms are causing the most friction and abandonment.

Our reports include valuable insights into any problem areas on your website’s forms such as how long a visitor is on a page before filling out a form, which fields take the longest to fill out, in what order is the form being completed and where they spend most of their time amending input fields. Our aim is to help your business acquire more conversions through optimised landing pages and responsive websites through enhancing the user’s journey by applying scientific user-centered analysis and conceptual design principles throughout the website planning and development stages.

BlueMagnet’s Certified Usability Analysts are certified (HFI) to conduct comprehensive UX research to better understand the businesses objectives and usability requirements of your customer, using a series of qualitative and quantitative research techniques, to define the key focal areas are within the visual hierarchy (information architecture), site navigation and interactive elements on your website’s user interface (UI).

Once we better understand the mental model, emotional schema and expectations of your customer throughout the user journey, we can provide actionable insights to drive higher engagement throughout the conversion process. Our analysts will also review your competitors websites against your own website or application. Using a set of predefined criteria and tasks, we provide valuable insights outlining the strengths, weaknesses, opportunities and threats within the competitive market.

Unlike most UX agencies, our intention is not to hook you into long-term outsourced agreements. We believe that by empowering companies with in-house Website Optimisation skills to execute the foundational components of your website internally, our website strategy consultants can focus their expertise on the more advanced technical SEO and UX techniques to elevate your website’s performance to achieve even better results.

If you to empower your team with the skills to design or optimise your own user-centric website internally; then BlueMagnet is the ideal Web Strategy Partner for you. We would be happy to consult with your UX Designers, SEO’s or Webmasters to ensure that you achieve the best possible results from your website.

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Why Choose BlueMagnet as your UX Company

Our design methodology is based on the Human Factors International (HFI) framework. Recognised as the global leader in user experience (UX) design.
HFI have incorporated best practices from over 30 years of experience across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation—complete with detailed methods, time estimates and templates.

We strictly employ HFI-certified CUA’s; considered world’s leading user-centered design certification to ensure that we your organisation benefits from the mastery of UX principles for your website.

Our web developers are also experienced Technical SEO experts who have achieved outstanding grades not only in the SEO Certification Program and are members of the Association for SEO Professionals the United Kingdom (SEOPSA) ensuring that we adhere to a strict code of ethics and best practice white-hat principles. BlueMagnet is also an accredited Google Partner.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

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