An audit of your core digital analytics sets the foundation for defining specific deliverables and is the first step towards extracting meaningful data from your digital analytics to developing an effective measurement strategy.
Our experienced marketing analytics consultants learn from the actionable insights extracted from your user activity to understand visitor behaviour trends across your digital platform and forecast customer behaviour. We work with your marketing team to enhance the customer journey against clearly defined goals and objectives. We review your digital marketing efforts and determine what data needs to be collected to accurately measure results and then work with your teams to ensure that we are accurately collecting data, illuminating the successes and opportunities for improvement.
Upon completion of the analytics audit, we provide actionable insights and recommendations that will form the foundation of your digital analytics strategy to ensure long-term and sustainable performance success. A clearly defined web analytics and measurement strategy will assist your company in adapting to evolving customer and business demands.
Our Analytics experts will set-up your web tracking to ensure that all campaign data is accurately recorded across all your digital marketing channel efforts against the custom metrics that were defined in the measurement strategy, ensuring that you’re set up to receive actionable business insights from your data.
We extract and analyse data from Google Analytics, Sentiment Measurement, Social Media Analytics, Paid Search Performance, UTM Tagging, Tag Manager, Customer Analytics Insights , Marketing Analytics, Attribution Modelling, and Customer Journey Analysis; and then work with your teams to ensure that we are accurately illuminating successes and opportunities for improvement. By provide ongoing reporting, measurement and performance management across all areas of your digital marketing strategy, you are assured that the metrics are in line with your goals and objectives, while offering actionable insights for improving your marketing efforts.
Unlike most web analytics companies, our intention is not to hook you into long-term outsourced analytics agreements. Our Google Analytics consultants provide ongoing analytics training and coaching for your in-house marketing team, so they are empowered to execute the foundational components of your digital measurement strategy internally, allowing our digital analysts to focus their expertise on more advanced website tracking and measurement to elevate your digital marketing performance.
As your Business Analytics Partner, we’ll work with your marketing teams and agencies to formulate a competitive online measurement strategy, and then coach you through a guided step-by-step process to becoming a skilled to interpret digital analysts in-house, ensuring that your team is able to act on the metrics to ensure optimal campaign performance across all of your digital assets.