Our Website Migration Specialists are experienced in managing complex global enterprise-level website migrations with the highest level of success and minimal disruption to your SEO performance. If you are moving, upgrading or revamping your website or doing a complete website overhaul, our migration specialists will ensure a smooth migration that will result in little to no negative impact on the user’s experience, your Google rankings, web traffic and conversions.
When is migration planning necessary?
Your website is being redesigned to a mobile responsive platform
Your website is moving to a new Content Management System (CMS)
Your website is moving to a secure platform (HTTPS Encryption)
Your domain name or URL Structure is changing
You are moving to a new hosting environment
You are removing large amounts of content from your site or you are moving content around to new sections on your website
A combination of all or any of the above may occur
SEO Migration Plan
If not properly managed and planned, a website Migration could result in a drop in Google rankings, a loss of traffic and ultimately a loss of revenue. The purpose of a proper migration plan is to minimise this risk. Our team of usability and search analysts have expert knowledge and extensive experience in the creation of and migration to a secure or responsive websites. We will prepare a comprehensive migration plan for your website in order to provide migration guidelines to the developers in respect to the migration process.
Post Migration Impact Analysis
As part of our migration planning services, we conduct in-depth checks for up to six months post-migration – benchmarked against key metrics recorded pre-migration – to measure the impact of the migration against carefully selected metrics. We review the impact on domain authority, rankings, website traffic, conversions and revenue to the business.
We conduct a comprehensive website analysis supported by extensive research to better understand the businesses objectives, the user’s expectations and the competitive market opportunity that will provide maximum ROI on your web marketing budget. Our comprehensive website analysis reviews SEO, Conversion and User Experience optimisations that could be applied to improve the performance of your website. Using advanced tools and testing techniques to monitor how users engage with your website, we identify obstacles preventing users from converting provide documentation and wireframes designed to increase online conversions.
Search engines are always changing their algorithms and our SEO analysts are dedicated towards remaining up-to-date on the latest search trends and cutting edge technical implementations. Combining the science of Search Engine Optimisation and the art of User Experience Optimisation our team of usability and search analysts have expert knowledge and extensive experience in the creation of Google compliant responsive websites that are built to drive higher conversions In addition to complying with Google’s best practices, our highly qualified search engine optimisation analysts are experience in implementing a number of advanced SEO techniques to elevate your website’s performance to the next level.
Many companies are misled by quick and cheap website quotes, only to be disappointed later in finding out that the website requirements were not clearly defined, the website isn’t search engine compliant (SEO friendly), and that the website does not meet the user’s expectations. These companies often have to invest significantly more after the website is launched than what was initially budgeted.
Whether you are looking for an ecommerce website design, a WordPress website or a standard informational website, a website specification document is an essential first step in any web development project. BlueMagnet works closely with our clients and their preferred web design and development companies to clearly define the website requirements in line with usability and search engine best practice guidelines. By allowing a professional website consultancy, such as BlueMagnet, to first run a website audit, and then document a comprehensive web development specification and website migration plan, these unforeseen costs can be avoided at the offset and proper budgeting and planning is done from the start.
We provide detailed web development specification guidelines which include technical, functional and structural requirements to assist your developers in implementing or optimising your website to achieve optimal rankings and conversions. Having conducted extensive research and usability tests, our team of specialists will provide a detailed web development specification guidelines which include technical, functional and structural requirements to assist in implementing or optimising your website to achieve optimal conversions.
Web user interface design is both a science and an art. Not all modern website design agencies are properly skilled in user interface design. It requires extensive UX specialists who are certified in User-centered Analysis (CUA) and user interface (UI) best practice website design principles to create a website that is wholly in line with user’s expectations. User experience analysts are trained in web usability analysis, user experience and performance testing and general website usability testing.
BlueMagnet’s Certified Usability Analysts are certified (HFI) to conduct website inspections of user interface design, measuring against a set of usability heuristics (general principles) to identify and prioritize usability problems. Additionally, we use remote and live performance tests to define a web design strategy. Usability evaluations offered by BlueMagnet include expert reviews, heuristic evaluations, live user performance tests on low and high fidelity wireframes, subjective evaluations, preference tests (AB Testing) and user acceptance testing. We run click maps, heat maps and scroll maps in addition to our lab performance and remote testing techniques to either or inform website design in line with the business objectives.
Our aim is to help your business acquire more conversions through optimised landing pages and responsive websites through enhancing the user’s journey by applying scientific user-centered analysis and conceptual design principles throughout the website planning and development stages.
Unlike most web development agencies, our intention is not to hook you into long-term outsourced website maintenance agreements. We believe that by empowering companies with in-house Website Management skills to execute the foundational components of your website internally, our website strategy consultants can focus their expertise on the more advanced technical SEO and UX techniques to elevate your website’s performance to achieve even better results.
If you see value in learning how to develop a website, or want to empower your team with the skills to design your own website internally; then BlueMagnet is the ideal Web Strategy Partner for you. We would be happy to consult with your developers; web designers; SEO’s; Content marketers or copywriters to ensure that you achieve the best possible results from your website.