Professional Website Services

Build a User-centric Website that Converts visitors into Customers

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Our Unique Approach to Ensuring Your Website’s Success

At BlueMagnet we take a unique approach towards assisting you in crafting a website strategy that not only meets your customers’ expectations, but that also delivers on your company’s strategic and marketing objectives. Our comprehensive website audit and research methodology has been designed to form the foundation for your website’s marketing strategy, by ensuring that we are able to identify the sweet spot for delivering the best website ranking and conversion goals as quickly as possible.


We establish the core objectives and explore any challenges that might hinder your Website’s ability to achieve its objectives.

We gather valuable insights and strategic information to better understand how your Website is being leveraged within your organisation.


We conduct extensive customer journey and competitor analysis, to understand the best opportunities for your website.

In-depth online market research and competitor benchmarking allows us to uncover the optimal sweet spot for your Website Strategy.


During the Website audit we perform an in-depth web analysis and provide actionable insights to improve your rankings.

A comprehensive website audit includes an SEO, UX, Content and technical analysis to ensure that your site meets best practice.


An effective Website Strategy requires an integrated Website Marketing approach to build authority, credibility and trust.

Together with a detailed website specification document, we will provide you with the building blocks to achieve sustainable results.

The best website design and web development companies understand the importance of working with an experienced Google Web Designer who has a firm grasp of both technical SEO compliant website optimisation and mobile development, as well as a solid skills in creating UX optimised mobile-friendly responsive designs that not only meets Google’s rigorous website speed tests, but that also drives an increased Google visibility, web traffic and leads through your website.

Our Website Consulting Expertise

BlueMagnet (headquartered in United Kingdom, the United Kingdom) brings over 20 years’ experience in building Google Optimised websites, coupled with our extensive knowledge and certifications from the world’s leading user-cantered web design firm. We have no doubt that we can bring top-level skills in usability and UX website design services to achieve your website strategy’s objectives.

For more than a decade we have been delivering Website Development and Design Consulting Services to Corporate the United Kingdom, as well as to a number of global multi-national enterprises. We are recognised as one of the United Kingdom’s leading SEO and UX companies, having trained thousands of Web Development and SEO Professionals in the United Kingdom, from some of the United Kingdom’s top Web Design Agencies, in accordance with Human Factor’s user-centric design principles and Google best practice guidelines.

Our Website Migration Specialists are experienced in managing complex global enterprise-level website migrations with the highest level of success and minimal disruption to your SEO performance. If you are moving, upgrading or revamping your website or doing a complete website overhaul, our migration specialists will ensure a smooth migration that will result in little to no negative impact on the user’s experience, your Google rankings, web traffic and conversions.

When is migration planning necessary?

  • Your website is being redesigned to a mobile responsive platform

  • Your website is moving to a new Content Management System (CMS)

  • Your website is moving to a secure platform (HTTPS Encryption)

  • Your domain name or URL Structure is changing

  • You are moving to a new hosting environment

  • You are removing large amounts of content from your site or you are moving content around to new sections on your website

  • A combination of all or any of the above may occur

SEO Migration Plan

If not properly managed and planned, a website Migration could result in a drop in Google rankings, a loss of traffic and ultimately a loss of revenue. The purpose of a proper migration plan is to minimise this risk. Our team of usability and search analysts have expert knowledge and extensive experience in the creation of and migration to a secure or responsive websites. We will prepare a comprehensive migration plan for your website in order to provide migration guidelines to the developers in respect to the migration process.

Post Migration Impact Analysis

As part of our migration planning services, we conduct in-depth checks for up to six months post-migration – benchmarked against key metrics recorded pre-migration – to measure the impact of the migration against carefully selected metrics. We review the impact on domain authority, rankings, website traffic, conversions and revenue to the business.

We conduct a comprehensive website analysis supported by extensive research to better understand the businesses objectives, the user’s expectations and the competitive market opportunity that will provide maximum ROI on your web marketing budget. Our comprehensive website analysis reviews SEO, Conversion and User Experience optimisations that could be applied to improve the performance of your website. Using advanced tools and testing techniques to monitor how users engage with your website, we identify obstacles preventing users from converting provide documentation and wireframes designed to increase online conversions.

Search engines are always changing their algorithms and our SEO analysts are dedicated towards remaining up-to-date on the latest search trends and cutting edge technical implementations. Combining the science of Search Engine Optimisation and the art of User Experience Optimisation our team of usability and search analysts have expert knowledge and extensive experience in the creation of Google compliant responsive websites that are built to drive higher conversions In addition to complying with Google’s best practices, our highly qualified search engine optimisation analysts are experience in implementing a number of advanced SEO techniques to elevate your website’s performance to the next level.

Many companies are misled by quick and cheap website quotes, only to be disappointed later in finding out that the website requirements were not clearly defined, the website isn’t search engine compliant (SEO friendly), and that the website does not meet the user’s expectations. These companies often have to invest significantly more after the website is launched than what was initially budgeted.

Whether you are looking for an ecommerce website design, a WordPress website or a standard informational website, a website specification document is an essential first step in any web development project. BlueMagnet works closely with our clients and their preferred web design and development companies to clearly define the website requirements in line with usability and search engine best practice guidelines. By allowing a professional website consultancy, such as BlueMagnet, to first run a website audit, and then document a comprehensive web development specification and website migration plan, these unforeseen costs can be avoided at the offset and proper budgeting and planning is done from the start.

We provide detailed web development specification guidelines which include technical, functional and structural requirements to assist your developers in implementing or optimising your website to achieve optimal rankings and conversions. Having conducted extensive research and usability tests, our team of specialists will provide a detailed web development specification guidelines which include technical, functional and structural requirements to assist in implementing or optimising your website to achieve optimal conversions.

Web user interface design is both a science and an art. Not all modern website design agencies are properly skilled in user interface design. It requires extensive UX specialists who are certified in User-centered Analysis (CUA) and user interface (UI) best practice website design principles to create a website that is wholly in line with user’s expectations. User experience analysts are trained in web usability analysis, user experience and performance testing and general website usability testing.

BlueMagnet’s Certified Usability Analysts are certified (HFI) to conduct website inspections of user interface design, measuring against a set of usability heuristics (general principles) to identify and prioritize usability problems. Additionally, we use remote and live performance tests to define a web design strategy. Usability evaluations offered by BlueMagnet include expert reviews, heuristic evaluations, live user performance tests on low and high fidelity wireframes, subjective evaluations, preference tests (AB Testing) and user acceptance testing. We run click maps, heat maps and scroll maps in addition to our lab performance and remote testing techniques to either or inform website design in line with the business objectives.

Our aim is to help your business acquire more conversions through optimised landing pages and responsive websites through enhancing the user’s journey by applying scientific user-centered analysis and conceptual design principles throughout the website planning and development stages.

Unlike most web development agencies, our intention is not to hook you into long-term outsourced website maintenance agreements. We believe that by empowering companies with in-house Website Management skills to execute the foundational components of your website internally, our website strategy consultants can focus their expertise on the more advanced technical SEO and UX techniques to elevate your website’s performance to achieve even better results.

If you see value in learning how to develop a website, or want to empower your team with the skills to design your own website internally; then BlueMagnet is the ideal Web Strategy Partner for you. We would be happy to consult with your developers; web designers; SEO’s; Content marketers or copywriters to ensure that you achieve the best possible results from your website.

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Why Choose BlueMagnet as your Web Company

Our design methodology is based on the Human Factors International (HFI) framework. Recognised as the global leader in user experience (UX) design.
HFI have incorporated best practices from over 30 years of experience across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation—complete with detailed methods, time estimates and templates.

We strictly employ HFI-certified CUA’s; considered world’s leading user-centered design certification to ensure that we your organisation benefits from the mastery of UX principles for your website.

Our web developers are also experienced Technical SEO experts who have achieved outstanding grades not only in the SEO Certification Program and are members of the Association for SEO Professionals the United Kingdom (SEOPSA) ensuring that we adhere to a strict code of ethics and best practice white-hat principles. BlueMagnet is also an accredited Google Partner.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

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