Content Marketing

1/2 Day

Learning Outcomes

  • Understand the fundamentals of content marketing and use content effectively at each stage of a digital marketing strategy.

  • Understand how to use the research phase of a content marketing strategy to assess the performance of your content and to identify risks and opportunities.

  • Initiate a content marketing strategy by establishing goals, tailoring topics to target personas and using content calendars to establish effective workflows.

  • Create and curate compelling content using tools and techniques including content personalisation and brand storytelling.

  • Extend the value of content by repurposing and use scheduling tools and promotion methods to distribute content.

  • Measure content marketing return-on-investment by analysing key metrics.

Tools Covered


In order to become an internationally Certified Digital Marketing Professional, you will need to complete all 10 courses below as well as pass the CDMP Examination.

Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


  • Content Marketing Concepts and Strategy

  • Using Content Research to Find Opportunities

  • Developing a Content Marketing Plan

  • Creating and Curating Content

  • Publishing and Distributing Content

  • Metrics and Content Marketing Performance

Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.


8 – 12 JULY 2019

R 20,995 ex. vat.

Book all 10 courses over 5 consecutive days and get back
R 2,005 ex. vat.
Early Bird Discount:
Save 10% if paid 30 days prior to the course date.

I’m Interested


Google Reviews

  • 4 star review  A great SEO Training Course, which also gives you an insight into digital marketing. As a web developer this course will help you understand the best practices for SERP ranking. I would recommend the program to anyone wanting to get into SEO and for web developers.

    thumb shepherd gwasira
  • 5 star review  Did the SEO Professional Course and thoroughly enjoyed it! Would highly recommend it for anyone who has anything to do with the web. Gained a lot of insight and tons of information that I didn't even know I didn't know.

    thumb Wikus Otto
  • 5 star review  Great place where you will get to learn a lot about Digital marketing in just few days. Courses are very interactive, wonderful trainer and friendly staff. I would definitely recommend BlueMagnet to anyone who would like to catch up with the recent digital marketing trends.

    thumb Limi Shash
  • 5 star review  I thoroughly enjoyed this course and found it exceptionally valuable. The course was comprehensive and I found the overall experience with BlueMagnet to be slick, professional and top class. Ceri James knows his subject matter well and I found the training that he gave us to be very informative and up-to-date with what's going on in the industry. Definitely a course that marketers, digital content writers, publishers and web developers should attend.

    thumb Linda Sloan
  • 5 star review  It's been an interesting 5 days on the BlueMagnet for Certified Digital Marketing Professional course. I acquired enough knowledge to take back to the workplace and implement accordingly. So I recommend this course to anyone in the digital maketing world.

    thumb Abraham Kebede
This is my 3rd course at BlueMagnet. The lecturers were extremely thorough, knowledgeable, and entertaining to learn from. This course reiterated to me, the importance of research and a plan. I look forward to implementing this knowledge into the work I do for my clients. I am very excited to implement the new learnt knowledge into my business. Thank you to BlueMagnet for this extensive bit of valuable knowledge. I cant wait for the next course!
Lisa Phillips, Jelli Web
Honestly, BlueMagnet seems to be the superior choice when looking for Digital Marketing Training! I keep coming back for more.
Chantel McCallum, Croda
This course was incredibly insightful. My head is still buzzing with so much new knowledge.
Daniela Osato, TCA Group
The Certified Digital Marketing Professional course is the ideal certification course for any employee looking to further their knowledge in the Digital Marketing space. In this Course, you will be provided with the fundamentals, theory and tools to improve your understanding and experience of Digital Marketing.
Mithundra Sivenandan, Online Tenders
I loved the course and feel so empowered that I am now able to put the knowledge that I learnt into practice.
Sizophila Dlezi, Angelcy
Everything from the facilities and meals, to the trainers and course content was well worth traveling from Cape Town for.
Jessica Bostock, African Impact
This course was absolutely awesome, and the people were great too. I will certainly recommend it to my other colleagues.
Ntando Makhanya, Eswatini Revenue Authority
I was extremely happy with this course. It was everything that is said on the label of the box... and more.
Steven John Cook, Fibre Core
This course presented a stunning overview of Digital Marketing that can direct you into a specific area of expertise once you decide which area you are comfortable with. Great lecturers who were thorough, inspiring and exciting.
Anabela Gomes, Décor Delight
I loved the course it was very well facilitated and the material is relevant and concise I will recommend this course to anyone who wants to move into the digital space.
Denise Scott, Amandla Plumbing & Maintanace
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Why BlueMagnet

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in the United Kingdom for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in the United Kingdom – endorsed by the Association for SEO Professionals the United Kingdom (SEOPSA) – having trained some of the top SEO Agencies in the United Kingdom. BlueMagnet was the first accredited the United Kingdomn Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in the United Kingdom to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Years Digital Marketing Experience
Top Performing Digital Campaigns
Trained Digital Marketing Professionals
Years SEO & UX Experience

Our Students Work At

Looking for custom designed on-site Digital Marketing training for your team?

BlueMagnet offers onsite custom designed training to empower your team with relevant digital marketing and digital literacy skills. We run a series of skills assessments to identify the current proficiencies and gaps across various digital competencies, and assist companies in devising a tailored training plan to meet the unique digital skills development needs of your organisation.

Our digital experts have extensive experience having trained both large and small groups across all areas of digital marketing. Whether your team is fairly advanced or have no digital skills at all, we can customise a training programme that will take their digital skills from zero to hero in as little time as possible.

Customised in-house training will keep your marketing team up-to-date with the latest digital skills, which can be delivered at your premises or at our training centre in United Kingdom. Additional costs may apply to on-site locations outside of the greater United Kingdom area. Skills Assessments are quoted for separately based on the nature and number of assessments required.

A full day on-site custom course will cost R18 000 ex vat for a full day group training session which includes up to 10 people attending. Additional attendees thereafter will be charged at R750 ex vat per person.

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