Facebook Business Manager Course

1 Day

About this Course

This course will show you how to get maximum benefit from your Facebook Business Page as a Marketing Platform. Gain hands on practical knowledge and stay ahead of Facebook’s best practice. Think of the value and opportunities by streamlining your workflows and gaining a greater clarity on what is happening on social media.

Learning Outcomes

  • Understand what Business Manager is and the key features that it offers

  • Learn how to create a Business Manager profile

  • Learn how to assign employees and agencies with specific roles

  • Understand various permission and admin rights to safeguard your account

  • Learn how to add pages and advertising accounts

  • Learn how to use Ads Manager and set up conversion (pixel) tracking to measure ROI

  • Learn how to set up remarketing campaigns and build targeting lists and look-alike audiences.

  • Discover the benefits of the Power Editor to manage multiple campaigns and reporting


Tools Covered


  • Components of Digital Marketing
  • Understanding the Digital Marketing Funnel
  • How does Facebook Support your Digital Marketing Objectives
  • Defining Unique Selling (Value) Propositions
  • Facebook Fundamentals
  • What is Facebook Business Manager
  • Benefits of Facebook Business Manager
  • Facebook Marketing Objectives
  • Business Manager Roles and Permission Management
  • Facebook Campaign Features
  • Setting up your Facebook Advertising Campaign
  • Audience Segmentation and Targeting
  • How to create effective Facebook Ads
  • Facebook Advertising Types and Features
  • Instagram Advertising
  • Remarketing with Facebook Advertising
  • Dynamic Remarketing Ads
  • Facebook Campaign Features
  • Setting up your Facebook Advertising Campaign
  • Audience Segmentation and Targeting
  • How to create effective Facebook Ads
  • Facebook Advertising Types and Features
  • Instagram Advertising
  • Remarketing with Facebook Advertising
  • Dynamic Remarketing Ads
  • Creating Content Calendars and Editorial Plans
  • 3rd Party Scheduling Tools
  • Facebook Management Tools
  • Social Media Policies

This course is suited Content Managers, Social Media Managers, Community Managers, Marketing Assistants, Marketing Managers, Campaign Managers, Copywriters, Digital Content Managers and Business Owners; or anyone who wants to learn how to get maximum benefit from Facebook as a Marketing Platform using Facebook Business Manager.

This practical workshop is an excellent foundation for anyone interested in completing the Facebook Blueprint Ad Certifications. It is also offered as a valuable extension to the following courses offered by BlueMagnet:

There are no minimum educational requirements to attend this course.
You will need access to a Facebook Business Manager account.
A Laptop or Tablet is required to take part in the practical assignments during the training.
Basic Computer, Internet, Social Media and Facebook knowledge is required.

This course is a practical application based workshop and does not carry any formal accreditation. Student will receive a certificate of completion.


Google Reviews

  • 4 star review  Great training centre. The trainer is very knowledgeable and engages the students on every topic of discussion.

    thumb Tshegofatso Choeu
  • 5 star review  The Certified Digital Marketing training is a must for any working with Digital Communication or Digital Marketing, it covers in details and also in a very easy to understand approach the basics of creating a successful digital strategy. The teacher Ceri James uses a refreshing approach that made my "digital brain" produce many key ideas. :)

    thumb Claudio Fauvrelle
  • 5 star review  Really great course! I feel empowered with knowledge about SEO - I did the 3 day SEO course. I felt that Ceri was really helpful in answering questions and explaining everything in detail. Would highly recommend BlueMagnet to anyone looking to improve their SEO knowledge. Would be keen on doing further courses with them!

    thumb Nicol Pappas
  • 5 star review  Did the SEO Professional Course and thoroughly enjoyed it! Would highly recommend it for anyone who has anything to do with the web. Gained a lot of insight and tons of information that I didn't even know I didn't know.

    thumb Wikus Otto
  • 4 star review  Great trainer, very professional and very informative with relevant and critical information to keep you ahead on the digital space

    thumb Arnold Tivatyi
This is my 3rd course at BlueMagnet. The lecturers were extremely thorough, knowledgeable, and entertaining to learn from. This course reiterated to me, the importance of research and a plan. I look forward to implementing this knowledge into the work I do for my clients. I am very excited to implement the new learnt knowledge into my business. Thank you to BlueMagnet for this extensive bit of valuable knowledge. I cant wait for the next course!
Lisa Phillips, Jelli Web
Honestly, BlueMagnet seems to be the superior choice when looking for Digital Marketing Training! I keep coming back for more.
Chantel McCallum, Croda
This course was incredibly insightful. My head is still buzzing with so much new knowledge.
Daniela Osato, TCA Group
The Certified Digital Marketing Professional course is the ideal certification course for any employee looking to further their knowledge in the Digital Marketing space. In this Course, you will be provided with the fundamentals, theory and tools to improve your understanding and experience of Digital Marketing.
Mithundra Sivenandan, Online Tenders
I loved the course and feel so empowered that I am now able to put the knowledge that I learnt into practice.
Sizophila Dlezi, Angelcy
Everything from the facilities and meals, to the trainers and course content was well worth traveling from Cape Town for.
Jessica Bostock, African Impact
This course was absolutely awesome, and the people were great too. I will certainly recommend it to my other colleagues.
Ntando Makhanya, Eswatini Revenue Authority
I was extremely happy with this course. It was everything that is said on the label of the box... and more.
Steven John Cook, Fibre Core
This course presented a stunning overview of Digital Marketing that can direct you into a specific area of expertise once you decide which area you are comfortable with. Great lecturers who were thorough, inspiring and exciting.
Anabela Gomes, Décor Delight
I loved the course it was very well facilitated and the material is relevant and concise I will recommend this course to anyone who wants to move into the digital space.
Denise Scott, Amandla Plumbing & Maintanace
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Why BlueMagnet

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South for as long as Google and Facebook has been in existence.Your Content Goes Here

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in the United Kingdom – endorsed by the Association for SEO Professionals the United Kingdom (SEOPSA) – having trained some of the top SEO Agencies in the United Kingdom. BlueMagnet was the first accredited the United Kingdomn Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing. ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in the United Kingdom to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Years Digital Marketing Experience
Top Performing Digital Campaigns
Trained Digital Marketing Professionals
Years SEO & UX Experience

Our Students Work At

Looking for custom designed on-site Digital Marketing training for your team?

BlueMagnet offers onsite custom designed training to empower your team with relevant digital marketing and digital literacy skills. We run a series of skills assessments to identify the current proficiencies and gaps across various digital competencies, and assist companies in devising a tailored training plan to meet the unique digital skills development needs of your organisation.

Our digital experts have extensive experience having trained both large and small groups across all areas of digital marketing. Whether your team is fairly advanced or have no digital skills at all, we can customise a training programme that will take their digital skills from zero to hero in as little time as possible.

Customised in-house training will keep your marketing team up-to-date with the latest digital skills, which can be delivered at your premises or at our training centre in United Kingdom. Additional costs may apply to on-site locations outside of the greater United Kingdom area. Skills Assessments are quoted for separately based on the nature and number of assessments required.

A full day on-site custom course will cost R18 000 ex vat for a full day group training session which includes up to 10 people attending. Additional attendees thereafter will be charged at R750 ex vat per person.

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