Landing Page Conversion Optimisation

2 Days

About this Course

This course will take you through practical training on how to create high quality converting landing pages, keyword research, test marketing and A/B Testing; as well as free and paid tools to set up the high quality converting Landing Pages and examples and a variety of other learnings.

“If you have a landing page conversion rate of 12%, you’ll be better than about 90% of your competitors.” ~ Unbounce

Learning Outcomes

  • Learn how to master the art of landing page creation

  • Learn how to generate targeted high quality leads

  • Find out how to increase sales, revenue and ROI

  • Find out how to reduce bounce rates on your website

Tools Covered


  • Introduction to Online User Behaviour
  • Understanding UX Foundations: Vision, Intellect, Memory and Motor Functions VIMM)
  • How VIMM impact landing page design decisions.
  • What is a Landing Page
  • Best Practice Principles for Designing User-Centric Conversion Optimised Landing Pages
  • The Psychology of Colour Selection
  • User Eye Tracking and Reader Patters
  • How to create strong and compelling Call-to-Actions
  • How to balance KISS vs Over-Stimulation
  • The importance of Keyword Research and Placement
  • How to use landing pages to improve your Google Ads Quality Score
  • Creating Compelling Unique Selling (Value) Propositions
  • How to write copy that sells (Features vs Benefits)
  • The Inverted Pyramid Principle of Web Landing Pages
  • Applying the Rule of 2 Principle
  • A brief history of Test Marketing
  • Understanding Conversion Optimisation
  • How to improve your results with A/B Testing and Google Experiments
  • How to run Heat Maps, Scroll Maps, Click Maps to improve Conversions
  • Reduce Abandonment Rates with Form Analytics
  • A variety of other Test Marketing Tips and Tricks
  • Free and Paid Tools to set up the high quality converting Landing Pages
  • Free and Paid User Testing Tools
  • Essential Landing Page Tracking Tools, Software and Analytics
  • Tracking your 3rd Party Landing Pages using Google Analytics and UTM Tagging
  • How to use Google Experiments for A/B Testing

This course is aimed at all levels of digital marketers including, but not limited to Web Designers and Developers, Digital Marketing Implementers, Digital Marketing Managers, Anyone who is looking to generate more leads and sales for your organisation.

This practical workshop is an excellent foundation for anyone interested in completing the Human Factors (HFI) Certifications. It is also offered as a valuable extension to the following courses offered by BlueMagnet:

There are no minimum educational requirements to attend this course.
We recommend that you have access to a Google Ads and Analytics account (not essential).
A Laptop or Tablet is required to take part in the practical assignments during the training.
Basic Computer and Internet knowledge is required.

This course is a practical application based workshop and does not carry any formal accreditation. Student will receive a certificate of completion.


Google Reviews

  • 5 star review  I had a great experience with Blue Magnet. Everyone is super helpful & professional. I would definitely recommend them for any courses that they have available. Money well spent!

    thumb Francel Grobbelaar
  • 5 star review  I did the 3 day SEO course at Blue Magnet which was a very insightful. I got in depth knowledge about SEO, how it functions and more importantly the information was laid out in a way that was easily understandable.

    thumb Wesley Kirby
  • 5 star review  I thoroughly enjoyed this course and found it exceptionally valuable. The course was comprehensive and I found the overall experience with BlueMagnet to be slick, professional and top class. Ceri James knows his subject matter well and I found the training that he gave us to be very informative and up-to-date with what's going on in the industry. Definitely a course that marketers, digital content writers, publishers and web developers should attend.

    thumb Linda Sloan
  • 5 star review  Did an online SEO certification course, it was well presented and covers all levels of knowledge with regards to SEO. Considering doing further training with them.

    thumb Lucia Burger
  • 5 star review  Going on the SEO Training course was a great learning experience. The 3- day course was packed with relevant, fresh and practical content which I will definitely use in my role in the digital space. Blue Magnet runs the course professionally and furthermore, exhibit expertise in the field

    thumb Meleni Moodley
This is my 3rd course at BlueMagnet. The lecturers were extremely thorough, knowledgeable, and entertaining to learn from. This course reiterated to me, the importance of research and a plan. I look forward to implementing this knowledge into the work I do for my clients. I am very excited to implement the new learnt knowledge into my business. Thank you to BlueMagnet for this extensive bit of valuable knowledge. I cant wait for the next course!
Lisa Phillips, Jelli Web
Honestly, BlueMagnet seems to be the superior choice when looking for Digital Marketing Training! I keep coming back for more.
Chantel McCallum, Croda
This course was incredibly insightful. My head is still buzzing with so much new knowledge.
Daniela Osato, TCA Group
The Certified Digital Marketing Professional course is the ideal certification course for any employee looking to further their knowledge in the Digital Marketing space. In this Course, you will be provided with the fundamentals, theory and tools to improve your understanding and experience of Digital Marketing.
Mithundra Sivenandan, Online Tenders
I loved the course and feel so empowered that I am now able to put the knowledge that I learnt into practice.
Sizophila Dlezi, Angelcy
Everything from the facilities and meals, to the trainers and course content was well worth traveling from Cape Town for.
Jessica Bostock, African Impact
This course was absolutely awesome, and the people were great too. I will certainly recommend it to my other colleagues.
Ntando Makhanya, Eswatini Revenue Authority
I was extremely happy with this course. It was everything that is said on the label of the box... and more.
Steven John Cook, Fibre Core
This course presented a stunning overview of Digital Marketing that can direct you into a specific area of expertise once you decide which area you are comfortable with. Great lecturers who were thorough, inspiring and exciting.
Anabela Gomes, Décor Delight
I loved the course it was very well facilitated and the material is relevant and concise I will recommend this course to anyone who wants to move into the digital space.
Denise Scott, Amandla Plumbing & Maintanace
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Why BlueMagnet

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in the United Kingdom for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in the United Kingdom – endorsed by the Association for SEO Professionals the United Kingdom (SEOPSA) – having trained some of the top SEO Agencies in the United Kingdom. BlueMagnet was the first accredited the United Kingdomn Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in the United Kingdom to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Years Digital Marketing Experience
Top Performing Digital Campaigns
Trained Digital Marketing Professionals
Years SEO & UX Experience

Our Students Work At

Looking for custom designed on-site Digital Marketing training for your team?

BlueMagnet offers onsite custom designed training to empower your team with relevant digital marketing and digital literacy skills. We run a series of skills assessments to identify the current proficiencies and gaps across various digital competencies, and assist companies in devising a tailored training plan to meet the unique digital skills development needs of your organisation.

Our digital experts have extensive experience having trained both large and small groups across all areas of digital marketing. Whether your team is fairly advanced or have no digital skills at all, we can customise a training programme that will take their digital skills from zero to hero in as little time as possible.

Customised in-house training will keep your marketing team up-to-date with the latest digital skills, which can be delivered at your premises or at our training centre in United Kingdom. Additional costs may apply to on-site locations outside of the greater United Kingdom area. Skills Assessments are quoted for separately based on the nature and number of assessments required.

A full day on-site custom course will cost R18 000 ex vat for a full day group training session which includes up to 10 people attending. Additional attendees thereafter will be charged at R750 ex vat per person.

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