Online Reputation Management Course

1 Day
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About this Course

What they say can hurt you! The internet is becoming an integral part of a consumer’s purchasing decision, where 60% were informed of their recent purchase via the Internet, from getting initial ideas to reaching a final decision. Having negative listings on the first page of Google, or negative mentions on social media can severely damage your brand. This course will teach you how to improve your reputation online and suppress negative rankings on Google as we take you through the process of developing an Online Reputation Management Strategy to analyse, monitor and enhancing what shows up when someone searches for your brand on Google.

Learning Outcomes

  • Learn how to improve your online reputation and suppress negative Google Rankings.

  • Understand the importance of developing an Online Reputation Management Strategy.

  • Learn how to monitor your online brand mentions.

  • Understand how Google ranks content and how negative brand mentions appear on the first page of Google.

  • Learn how to handle negative, defamatory or unfair content on Social Media.

Tools Covered

Lessons

  • Understanding Online Consumer Behaviour
  • The Power of the Connected Consumer
  • Key stats and trends on the impact of brand mentions on consumer buying decisions
  • The psychology of the socially connected consumer
  • How Google Ranks Publisher vs user-generated Content
  • The importance of Brand Mentions in Google Rankings
  • Understanding Google Brand Search and the Knowledge Panel
  • The importance of Google Rankings and Reviews
  • How to analyse your online profile to find positive or negative brand mentions
  • How to handle negative, defamatory or unfair content on Social Media
  • Learn how boost positive content to drown negative Google rankings
  • How to create and optimise online profiles that can dominate the first page of Google
  • How to create assets that can dominate search results pages
  • How to continuously track and monitor your online reputation
  • When can you take legal action
  • What legal recourse do you have
  • Google’s position on removing negative listings from its index
  • What steps can you take with Facebook

This course is suited to both private or professional individuals who are suffering from negative publicity online, or anyone who wishes to improve their brand’s online reputation. Brand Managers, Social Media Managers, SEO’s, Public Relations (PR) & Communications Managers and Marketing Managers should attend.

It is also offered as a valuable extension to the following courses offered by BlueMagnet:

There are no minimum educational requirements to attend this course.
A Laptop or Tablet is required to take part in the practical assignments during the training.
Basic Computer, Internet, Social Media and Facebook knowledge is required.

This course is a practical application based workshop and does not carry any formal accreditation. Student will receive a certificate of completion.

Testimonials

Google Reviews

  • 5 star review  I had a great experience with Blue Magnet. Everyone is super helpful & professional. I would definitely recommend them for any courses that they have available. Money well spent!

    thumb Francel Grobbelaar
    9/11/2019
  • 5 star review  The Seo course is an in depth course and is very enjoyable. The instructor is knowledgeable and explains things clearly. Lots of practical advice. I was able to ask lots of questions as well. Would highly recommend this course for those that want to expand their knowledge or want a good foundation in SEO.

    thumb Jade Brennan
    7/24/2019
  • 5 star review  Really great course! I feel empowered with knowledge about SEO - I did the 3 day SEO course. I felt that Ceri was really helpful in answering questions and explaining everything in detail. Would highly recommend BlueMagnet to anyone looking to improve their SEO knowledge. Would be keen on doing further courses with them!

    thumb Nicol Pappas
    9/11/2019
  • 5 star review  Awesome training and friendly staff. The SEO training was really insightful and well-planned. Would definitely recommend it!

    thumb Chane Henning
    3/16/2020
  • 5 star review  I did the 3 day SEO course at Blue Magnet which was a very insightful. I got in depth knowledge about SEO, how it functions and more importantly the information was laid out in a way that was easily understandable.

    thumb Wesley Kirby
    11/22/2019
This is my 3rd course at BlueMagnet. The lecturers were extremely thorough, knowledgeable, and entertaining to learn from. This course reiterated to me, the importance of research and a plan. I look forward to implementing this knowledge into the work I do for my clients. I am very excited to implement the new learnt knowledge into my business. Thank you to BlueMagnet for this extensive bit of valuable knowledge. I cant wait for the next course!
Lisa Phillips, Jelli Web
Honestly, BlueMagnet seems to be the superior choice when looking for Digital Marketing Training! I keep coming back for more.
Chantel McCallum, Croda
This course was incredibly insightful. My head is still buzzing with so much new knowledge.
Daniela Osato, TCA Group
The Certified Digital Marketing Professional course is the ideal certification course for any employee looking to further their knowledge in the Digital Marketing space. In this Course, you will be provided with the fundamentals, theory and tools to improve your understanding and experience of Digital Marketing.
Mithundra Sivenandan, Online Tenders
I loved the course and feel so empowered that I am now able to put the knowledge that I learnt into practice.
Sizophila Dlezi, Angelcy
Everything from the facilities and meals, to the trainers and course content was well worth traveling from Cape Town for.
Jessica Bostock, African Impact
This course was absolutely awesome, and the people were great too. I will certainly recommend it to my other colleagues.
Ntando Makhanya, Eswatini Revenue Authority
I was extremely happy with this course. It was everything that is said on the label of the box... and more.
Steven John Cook, Fibre Core
This course presented a stunning overview of Digital Marketing that can direct you into a specific area of expertise once you decide which area you are comfortable with. Great lecturers who were thorough, inspiring and exciting.
Anabela Gomes, Décor Delight
I loved the course it was very well facilitated and the material is relevant and concise I will recommend this course to anyone who wants to move into the digital space.
Denise Scott, Amandla Plumbing & Maintanace
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Why BlueMagnet

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in the United Kingdom for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in the United Kingdom – endorsed by the Association for SEO Professionals the United Kingdom (SEOPSA) – having trained some of the top SEO Agencies in the United Kingdom. BlueMagnet was the first accredited the United Kingdomn Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

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Years Digital Marketing Experience
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Top Performing Digital Campaigns
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Trained Digital Marketing Professionals
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Years SEO & UX Experience

Our Students Work At

Looking for custom designed on-site Digital Marketing training for your team?

BlueMagnet offers onsite custom designed training to empower your team with relevant digital marketing and digital literacy skills. We run a series of skills assessments to identify the current proficiencies and gaps across various digital competencies, and assist companies in devising a tailored training plan to meet the unique digital skills development needs of your organisation.

Our digital experts have extensive experience having trained both large and small groups across all areas of digital marketing. Whether your team is fairly advanced or have no digital skills at all, we can customise a training programme that will take their digital skills from zero to hero in as little time as possible.

Customised in-house training will keep your marketing team up-to-date with the latest digital skills, which can be delivered at your premises or at our training centre in United Kingdom. Additional costs may apply to on-site locations outside of the greater United Kingdom area. Skills Assessments are quoted for separately based on the nature and number of assessments required.

A full day on-site custom course will cost R18 000 ex vat for a full day group training session which includes up to 10 people attending. Additional attendees thereafter will be charged at R750 ex vat per person.

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